Computer Lab Redesign Test

Imagine you cleared this room out.  No chairs, no computers, no nothing.

Imagine I gave you $40,000 to outfit a new computer lab.  What would you design?  I want you to prepare a proposal.

Your lab might look like a Starbucks with a juice machine, couches and a few tables.  It might have a bunch of round tables for people to collaborate.  Your lab might have PCs, iMacs, Laptops, or iPads.  Will it have a TV or a Smartboard?  Should there be a rug?  Posters?  Ergonomic furniture?

What are some of my parameters for the computer lab?

• There should be seating for 25.  This does not necessarily mean 25 computers.
• You must budget for everything.  This includes chairs, wifi hubs, printers, etc... You must budget for software.
• This is a "general purpose" lab for a high school.

What must you prepare?

• A spreadsheet outlining how you will spend the money.  Including formulas and charts.
• One page memo.  Memo must start with the words "I recommend that...."  Follow the format for the memo!!
• A slideshow presentation to the class.  
• Drawings or video of proposed lab.
• You must turn in a paper copy of your proposal as well as post all work on your blog and Google+.

What will I look for?

• That you contribute to discussions and documents.
• Thoughtful design and research.  Will the lab be effective? You should show evidence of research ("I emailed Microsoft", "I surveyed the English department")
• Accuracy and proper use of tools (google docs, spreadsheet formulas, etc...).  
• Presentation is consistently designed.  For example, your fonts on the spreadsheet match the fonts on your memo.

This will be due at end of class on Friday.

I will nitpick this project like crazy.  Be ready.  This is the first assignment I will really check for accuracy.

One Page memo directions: link blocked

September 05, 2006

The P&G 1-page memo

When I started my marketing career at Procter & Gamble almost 20 years ago, the 1-page memo discipline was in full force. Every communication had to fit on one page, and follow a fixed format. It was - and remains - a very powerful discipline. I have used it ever since then.

Here it is, with some of my own embellishments. Each 1-page memo contains five parts.
1. The Idea. What are you proposing? This is typically one sentence.
2. Background. What conditions have arisen that led you to this recommendation? Only include information that everyone agrees upon in the Background - this is the basis for discussion, so it needs to be non-debatable.
3. How it Works. The details. In addition to How, also What, Who, When, Where.
4. Key Benefits. This is the "Why?" There are usually three benefits: the recommended action is on strategy, already proven (e.g. in test market or in another business unit), and will be profitable. You can think of these three in terms of the old Total Quality mantra of "doing right things right." The first (on strategy) means you're doing the right thing. The second and third mean you're doing things the right way, because you're being effective (proven to work) and efficient (profitable).
5. Next Steps. Who has to do what and by when for this to happen?

The Procter and Gamble salesforce used to use something called the Persuasive Selling Format (PSF) in their sales pitches. PSF also had five steps. At some point it occurred to me that the two mapped to each other, which is why the P&G 1-page memo format is so effective for making recommendations: it is a document structure that is designed to sell. (Originally published Jan 25, 2005)