Friday

Everyone must complete their storyboarding today. It is essential that you work on defining your main points. Many of you are having trouble with this.

Bad main point:
I want people to understand that situation in Darfur and how to effects so many people. (What situation? What effect?)

Good main point:
The genocide in Darfur is a tragedy that must be stopped. Please donate now. (Includes situation, action, and result).

Bad main point:
People drink coffee for many reasons and sometimes it is good for them and sometimes it is bad. (Huh?)

Good main point:
Coffee makes you stupid. (Clear thesis)

A clear main point will drive the path of your website. I will push you on this today in your discussion. If you can't articulate it well I am going to send it back. Remember, that articulating you main point is essential for any type of communication (music, poetry, essays, phone calls, etc...). I do not want your website to be a collection/list of facts. I want it to tell a coherent story that engages the viewer and encourages them to USE the site.

Today might be a good day to go back through your blog and check out websites that you thought were good. Why were they good? Did they have a consistent message? Was their "selling point" clear? If people don't understand what you are "selling" they certainly won't invest their time in your site.

On a side note: today is forecasted to be another wild ride as the auto bailout failed.